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Pitapat, the former “Facematch”, won “Breakthrough Camp 2011 Summer”

Tokyo, May 1, 2012 – CyberAgent, Inc. (TOKYO:4751), a Tokyo based leader in Internet services, has announced that Pitapat, Inc. (the former Facematch, Inc.) will become a subsidiary through a third party allocation of new shares as of January 20, 2012.

Pitapat, Inc., launched by 4 university students as “Facematch”, became a winner at “Breakthrough Camp 2011 Summer”, a service and application developers contest held in summer 2011. Today it has been renamed as “Pitapat”, to become effective on 1st May.

“Pitapat” is a match-making service on Facebook that believes people will be closer with other people who are interested in them. Users can communicate with other users using social graphs and event functions on Facebook as easily as in a game.

“This service can be used by PC and iPhone users, and from July 2012 we will provide for Android users,” said Takehiro Goda, CEO of Pitapat. “We hope that the service delights users!”

“The CyberAgent management team has high expectations for the members of Pitapat as they won many competitions outside Japan, such as ‘SF Japan Night’ in SF,” Susumu Fujita, President and CEO of CyberAgent, Inc. noted.

About Pitapat, Inc.

Company Name

Pitapat, Inc.

Place

PrimePlaza, 19-1,Maruyama cho, Shibuya-ku, Tokyo

Establish Date

November 1, 2011

Capital

13.5 million yen

Management Team

CEO Mr. Takehiro Goda
Executive Director Mr. Jun Ikouga
Executive Director Mr. Masaaki Ota
Executive Director Mr. Genya Ohashi

Shareholder

80% CyberAgent, Inc.

Company Homepage

http://pitapat.co.jp/us

Service

URL

“Pitapat”http://pitapat.co.jp/us/service/pitapat

iPhone App

http://itunes.apple.com/us/app/pitapat-make-your-heart-beat!/id486659447?mt=8

Price

Free

Languages

English / Japanese

Download link(logo,Icon,screenshot,tutrial)

http://dl.dropbox.com/u/45706347/Pitapat.zip

How to play

First of all, select the people you are interested in from the closed people like friends on your Facebook, friends of friends, or the attendees of the same Facebook events.
You tap “Bright” “Hopeful” or “Dim” buttons to select your feelings on each person. Your feeling would not be known to the person directly, but the feeling “what if the person also has the same feeling..!?” is the most interesting point of this service.

To the people you tapped “Bright” or “Hopeful”, the quiz like message saying “Someone in these 9 people like you” will be sent, and the person gets a tiny hint. The service contains this kind of game like functions in several places and so, the users can enjoy like a social game different from existing matching services.

And if the person is also interested in you, the matching notice will come. However, at the time of the matching, who you have matched with would not be known. After exchanging messages 5 times each, the picture and profile of the matching person will pop out.

Exchanging messages with the person in mutual favor is kind of embarrassing, but at the same time exciting, and this will enjoy users.
Pitapat is not only a tool to confirm people’s feelings, but allows people to get in closer relationships providing chances in their everyday life. And will continue to add this kind of functions in future plans.

About CyberAgent, Inc.

CyberAgent, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment for PCs, handheld and wireless devices. Founded in 1998, the company has provided many kinds of businesses in Japan including being the largest social game provider, running the #1 blog based communication service (Ameba), the #1 internet, and the #1 corporate venture capital. CyberAgent maintains operations in the U.S., China, Vietnam, Japan with corporate headquarters located in Tokyo, Japan.

For additional information on the company and its offerings, please visit
www.cyberagent.info or contact pub@cyberagent.co.jp

For inquiries, reach Akiko Kashiwa, PR/IR Division CyberAgent, Inc.
E-mail: pub@cyberagent.co.jp Tel: +81-3-5459-0227